Empowerment is the cornerstone of our CSR strategy at Intel – be it environmental sustainability, advancing education, community engagement, entrepreneurship and social innovation or pursuing gender equality through the She Will program . Not only does empowerment effect change in an individual’s circumstances, it also enables the individual to become a catalyst for a chain reaction of change throughout their community, empowering others along the way. It is through this insight that Intel ensures its initiatives make a real and lasting impact.
Intel strives to be more than just in its communities, but part of their very fabric. For example, in India we work in partnership with the Government’s Department of Science and Technology and the Nadathur S Raghavan Centre for Entrepreneurial Learning (NSRCEL) at the Indian Institute of Management Bangalore (IIMB) on an e-governance services initiative that aims to improve the utilisation of the telecentres that provide shared services. In February this year Intel organised a
with the NSRCEL and IIMB inviting students from another of our initiatives – the Intel Youth Enterprise Program. The program aims to develop skills in innovation and entrepreneurialism among students through opportunities to work on real social challenges.
Over 50 students from eminent educational institutions across India participated, creating innovative ideas including providing local rural employment opportunities through a job-exchange portal and a solution to help farmers mitigate the financial risks associated with weather and market variations.
In Thailand, Intel employees around the world donated to relief organizations to assist with the severe floods that struck the country in the latter part of 2011. Employees donated over $30,000 USD on their own and that was matched by a donation from the Intel Foundation. These matching funds were used for educational equipment and construction supplies to repair and restore five schools in rural Uthai Thani province which were flooded over 2 feet deep for weeks. The employees of Intel Thailand also volunteered to paint school buildings and enjoyed having the chance to meet the students and teachers.
Communities are built on the people within them, and Intel’s employees are the conduit by which the company interacts and immerses itself within its communities. Our employee volunteer program – Intel Involved – is designed to empower, support and recognize employees who volunteer in their communities. Through this approach we ensure that our involvement with communities provides long-term solutions rather than reactive and ad-hoc support.
Every month since the start of 2011, employees from our team in Taiwan have been putting this approach into action, volunteering their time on two initiatives. The first is with the Nanshan Elementary School, a three hour drive from Taipei. The school, which has many indigenous children from the Atayal Tribe, is located in a remote area 1,200 meters above sea level. Access to resources is scarce due to its inaccessibility and most of the local population are cabbage farmers, working long hours to make ends meet. Our employees dedicate their time and skills to improving the school to enable it to provide the best possible education to empower the disadvantaged children.
In a second initiative in Taiwan, volunteers head to the Wanli Wetland of the Society of Wilderness each month to help maintain the habitat. After more than a year’s hard work, the Wanli Wetland has taken shape. The wetlands have been successfully restored thanks to cleaning the environment, restoring wetland plants, eradicating foreign species, and maintaining trails within the area.
Through initiatives like these, our employees dedicated their strength and compassion to help build strong communities that are inclusive, economically enabled and environmentally sustainable. In 2012 they have already made a huge difference, empowering individuals and communities throughout Asia Pacific. Helping change a person’s life for the better is a triumph. Empowering that person to be their own agent of change is progress.